My time at The University of Texas at Austin’s Moody College of Communication provided the foundation for my career in strategic communications, public relations, and storytelling. Through my Bachelor of Science in Public Relations, I developed skills in campaign planning, media relations, audience research, professional writing, and integrated communications. Beyond the classroom, I applied these skills through hands-on projects, collaborative campaigns, and leadership. My educational experience taught me to approach communication challenges with curiosity, think strategically, and create meaningful connections between organizations and their audiences. This portfolio highlights the projects and experiences that shaped my development as a communications professional.
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Throughout my very first year at the University of Texas, I learned the foundations of public relations and gained hands-on experience with various advertising and PR techniques, developing my writing skills and discovering a passion for creative storytelling
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Individual Project - Creative Brief
Rhetoric Essay (The Little Mermaid)
Individual Project - Memorandum
In my second year at the University of Texas, I continued to build on my public relations foundation while exploring journalism and PR ethics through my coursework. These classes helped me strengthen my writing, research, and critical thinking skills, while giving me a deeper understanding of the ethical considerations in communications.
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Final Exam Essay (Mexican American Studies Elective)
In my junior year at the University of Texas, I took courses in PR/Advertising Research, Public Relations Techniques, and ADV/PR Media Planning. These classes allowed me to apply research methods, develop strategic campaigns, and gain practical skills in media planning, preparing me for more hands-on work in the communications field.
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Media Planning Group Work Assignments (Rising Horn Media)
During my senior year at the University of Texas at Austin, I completed PR Strategies, Integrated Communications Management, and Integrated Communications Campaigns, working with real clients such as GirlStart and the UT Speech, Language, and Hearing Clinic. As Vice President of Blueprint Media, a student-led agency, I led a team in developing a comprehensive campaign for Advanced Diagnostics Healthcare Systems, collaborating across departments to drive strategy, execution, and final delivery. These experiences strengthened my ability to build research-driven campaigns, work closely with clients, and contribute to team-oriented, results-focused work in PR and marketing.
Assignment List:
Carnival Cruise Line Case Study Group Presentation
Carnival Cruise Line Case Study (Written)
Speech Language and Hearing Sciences Campaign
Cirque De Soleil Pitch Group Presentation
Girlstart Campaign
FIFA Mock Campaign
Case Write-Up #1 (Dominos)
Case Write-Up #2 (Netflix)
