As Vice President of Blueprint Media, a student-led public relations agency at The University of Texas at Austin, I helped lead a team in developing an integrated communications campaign for Advanced Diagnostics Healthcare Systems and its Vascular Program. From research and audience analysis to strategic positioning, creative development, and media planning, I collaborated with my team to develop actionable recommendations tailored to the client's goals. Our campaign, The Line That Stays Open, focused on building awareness, strengthening audience trust, and keeping the Vascular Program top of mind. This experience strengthened my leadership, strategic thinking, and ability to translate client objectives into thoughtful, research-driven communications strategies.

Campaign Essentials:

ADHS Final Presentation Campaign Deck
ADHS Final Campaign Book